motorsports

overview

My motorsports career began in 2005 as part of a legal team advising a former CART team in a dispute with a rival team. That experience sparked my love for motor racing and facination with the interplay between brand marketing, entertainment, technical expertise, individual drive, and intense team rivalry.

My experience includes advising numerous professional drivers competing in series such as INDYCAR and FIA Formula E, as well as the largest INDY NXT race team, on legal and commercial matters such as driver agreements, sponsor relationships, IP licensing, merchandising, insurance, liability limitations, and dispute resolution. I have also assisted race engineers and other race team personnel with employment matters.

A representative list of past and present clients includes: Dario Franchitti, Dan Wheldon, Charlie Kimball, Dalton Kellett, Oliver Askew, David Malukas, Rising Star Racing, Champ Car World Series, and HMD Motorsports.

services

Jason Fulk

driver management

  • Team evaluation and driver placement

  • Negotiating team and sponsorship agreements

  • Personal services entity formation and governance

  • Facilitating and monitoring of driver physical and neurocognitive fitness programming

  • Brand development and management

  • Budgeting and travel assistance

  • Facilitating insurance and assistance with work/travel visas

  • Partial emancipation of minors

team consulting

  • Preparing and negotiating driver and sponsorship agreements

  • Drafting employee and contractor agreements, including non-compete and non-solicitation provisions

  • Reviewing agreements with suppliers, logistics providers, and contractors

  • Coordinating insurance coverage with applicable contract protections (e.g., indemnity and limitation of liability clauses)

  • Advising on compliance with rulebooks, technical regulations, and codes of conduct

Charlie Kimball @ IMS

sponsorship & finance

  • Exploration of prospects for sponsorship and brand ambassador relationships

  • Development of brand decks and marketing strategies

  • Drafting and negotiating sponsorship contracts, including branding, exclusivity and appearance rights

  • Managing athlete name, image and likeness

  • Assisting with investment structures to allow for third-party financial support

  • Managing trackside hospitality and assisting with sponsorship activation